art direction for MOTION design
These are 3 animations we made for Boiron to talk about stress. These videos allow us to understand how our body react to stressful situations and how can we help ourselves to better manage our daily stress?
We worked for a long time on the visual style to fit Boiron's guidelines. Many assets such as the main character, have been modeled and animated in 3D, then meticulously retouched by hand frame by frame. Paint and watercolor effects have been created by mixing traditional and digital technics.
The GladRag Magazine