Here's a thing. When it comes the time to show my work - a logo, a styleframe, a webdesign layout... - I rarely share with my clients or prospectives all the design process I went throught. Of course, I always help them to validate important steps of the project, such as strategy, key values, storyboard, UI design... but I prefer to present them the "final design" having previously removed drafts.
Recently, I've been working on a logo project - which I hope to share with you soon - and I don't know why, but I have included drafts of my ideas in the presentation. At the end, I realized that I not only explained how these ideas match with the company, but also transformed the speech into a story, the story of my intellectual process, the story of my struggles and my successes.
In fact, by sharing my entire step by step, I've succeeded to create a story that my client could understand and gave him the keys so that he could make the process his own.
So that's the essential teaching:
Don't be afraid of sharing your drafts, sometimes it will help you convince easily.
Photo: Illustration of my brain ;)