let's shout
our name!

Art Direction for motion design

Mute, the creative agency which isn't afraid to shout its name!
Because Mute... Mute, is a Lyon based agency, yes Mônsieur! But not only! Learn about us and discover what challenges us everyday with this shooting and motion design video.

CLIENT

Mute

MY WORK

Art Direction , Graphic Design, Writing, Storytelling

 

CREDITS

Directed by Mute / Art director: Marie Brun / Motion director: Julien Andrieux / 
Director: Creazz

More credits here

FINAL CLIP

BEHIND THE SCENE


"An insatiable curiosity, pushing the boundaries of what is reasonable!"
Most of sequences were shot in studio, using a green screen or a color paper, a lightening set-up and a lot of patience!
Only the blender scene requires that we protected the work surface, Dexter'style!

art-direction-motion-design-video-making-of-train.jpg
art-direction-motion-design-video-making-of-fruits.jpg
art-direction-motion-design-video-making-of-juice.jpg
art-direction-motion-design-video-making-of-blender.jpg

"A great team work that never slow!"
To make the logo reveal, we first created an animation on After Effects, with the exact number of frames needed to animate it in stop motion, that we shown on a blackboard.Then, we drawn the logo with chalks, frame by frame.

art-direction-motion-design-video-making-of-logo.jpg
art-direction-motion-design-video-making-of-draw.jpg
art-direction-motion-design-video-making-of-typo.jpg

"An extraordinary team, with undoubted elegance and curious sophistication!" 
All of Mute's members participated in the creation of the video and was happy to take part to this, dressing and putting on stage. 
Performing skills revealed!

art-direction-motion-design-video-making-of.jpg
art-direction-motion-design-video-making-of-team.jpg

Thanks
for watching!